What we did
Created a range of illustrated label designs for Pokertree, a craft beer brand based in County Tyrone. We used a woodcut style to reflect the tree part of the brand name and included some subtle nods within the designs to the name of each specific beer.
Why we did it
Pokertree needed a consistent, cohesive suite of brand designs that also reflected the different character of each beer in their range.
In each design, we gave a cheeky wink to the name of the beer. The devil in the Dark Nirvana illustration is wearing an iconic Nirvana smiley on his shirt, while on the label for Sputnik, there’s a tiny spacecraft just visible in the sky.