The MAC

What we did

We started with a brand development process that dug deep into the ethos and values of the organisation to reveal a new proposition and a refined tone of voice. We now implement the work across print advertising, sales collateral and radio commercials on an ongoing basis.

  • MAC Project Image
  • MAC Project Image
  • MAC Project Image
  • MAC Project Image
  • MAC Project Image
  • MAC Project Image

Why we did it

The MAC is a cultural hub and since opening in 2012 has quickly become a beacon for the ongoing regeneration of Belfast.  After five great years, The MAC wanted to probe their brand with a refresh to ensure it remained socially relevant and culturally significant.

Worth a mention

The refreshed MAC brand drew inspiration from an eclectic range of personality characteristics that included Grayson Perry, Meryl Streep, Seamus Heaney and David Hockney.

MAC Project Image MAC Project Image
MAC Project Image